{"id":2134,"date":"2012-02-19T16:22:47","date_gmt":"2012-02-19T16:22:47","guid":{"rendered":"http:\/\/divasbooks.com\/?p=2134"},"modified":"2012-11-22T22:21:39","modified_gmt":"2012-11-22T22:21:39","slug":"mercator","status":"publish","type":"post","link":"http:\/\/divas-books.com\/?p=2134","title":{"rendered":"\u00ab \u8425\u9500\u5723\u7ecf \u00bb &#8211; \u5e02\u573a\u8425\u9500\u7406\u8bba\u4e0e\u5b9e\u8df5"},"content":{"rendered":"<p><span style=\"color: #888888;\"><span style=\"color: #000000;\"><strong><em>French title: Mercator<\/em><\/strong><\/span><\/span><\/p>\n<p><span style=\"color: #888888;\">[1152\u9875\uff0c2012\u5e74\u7b2c10\u7248\uff0c\u6cd5\u8bed]<\/span><\/p>\n<p>\u8fd9\u672c\u4e66\u662f\u5e02\u573a\u8425\u9500\u5b66\uff08Marketing\uff09\u7684\u201c\u5723\u7ecf\u201d\u3002<br \/>\n\u81ea30 \u591a\u5e74\u524d\u9996\u7248\u4ee5\u6765\uff0c\u4e00\u76f4\u662f\u8425\u9500\u9886\u57df\u7684\u7545\u9500\u4e66\u3002\u968f\u7740\u5e02\u573a\u7684\u6f14\u53d8\uff0c\u8425\u9500\u6982\u5ff5\u4e0d\u65ad\u521b\u65b0\uff0c\u8fd9\u672c\u201c\u8425\u9500\u5723\u7ecf\u201d\u4e5f\u5728\u4e0d\u65ad\u66f4\u65b0\u518d\u7248\uff0c 2009 \u5e74\u63a8\u51fa\u66f4\u65b0\u7b2c\u4e5d\u7248\uff0c\u6c47\u96c6\u4e86\u6700\u65b0\u5e02\u573a\u8425\u9500\u7b56\u7565\u7406\u8bba\uff0c\u5b9e\u7528\u6280\u5de7\uff0c\u56fd\u9645\u8457\u540d\u6848\u4f8b\u548c\u4e13\u4e1a\u672f\u8bed\uff0c\u4ee5\u53ca\u4e92\u8054\u7f51\u7684\u53d1\u5c55\u800c\u5e26\u6765\u7684\u65b0\u7684\u5e02\u573a\u8425\u9500\u7406\u5ff5\u548c\u6280\u5de7\u3002\u540c\u65f6\u5728\u7b2c\u4e5d\u7248\u4e2d\uff0c\u52a0\u5165\u4e86\u4e00\u4e2a\u65b0\u7684\u7ae0\u8282\uff1a\u5371\u673a\u4e0e\u5e02\u573a\u8425\u9500\u3002<br \/>\n\u7ed3\u5408\u4f01\u4e1a\u5e02\u573a\u8425\u9500\u7ba1\u7406\u7684\u5546\u573a\u5b9e\u8df5\u7ecf\u9a8c\u548c\u9ad8\u6821\u5e02\u573a\u8425\u9500\u6559\u80b2\u7684\u7ecf\u9a8c\uff0c\u4f7f\u5f97\u8fd9\u672c\u4e66\u5177\u6709\u72ec\u7279\u7684\u5b9e\u7528\u6027\uff0c\u6df1\u53d7\u8425\u9500\u5b66\u5b66\u751f\u548c\u8425\u9500\u4e13\u4e1a\u4eba\u58eb\u7684\u539a\u7231\u3002\u800c\u6bcf\u4e00\u6b21\u7684\u66f4\u65b0\u518d\u7248\u90fd\u91c7\u7eb3\u4e86\u8425\u9500\u5b66\u5b66\u751f\u548c\u8425\u9500\u4e13\u4e1a\u4eba\u58eb\u4f7f\u7528\u6b64\u5de5\u5177\u4e66\u7684\u5fc3\u5f97\uff0c\u8ba9\u8fd9\u672c\u5de5\u5177\u4e66\u5177\u6709\u66f4\u5f3a\u7684\u5b9e\u7528\u6027\u3002<br \/>\n\u672c\u4e66\u8fd0\u75281000 \u591a\u4e2a\u6848\u4f8b\uff0c200 \u5e45\u56fe\u7247\uff0c260 \u4e2a\u56fe\u8868\uff0c550 \u4e2a\u8425\u9500\u4e13\u4e1a\u672f\u8bed\u8bcd\u6761\u89e3\u91ca\uff0c\u6db5\u76d6\u4e86\u8425\u9500\u5b66\u7684\u7406\u8bba\u4e0e\u5b9e\u8df5\u77e5\u8bc6\u3002\u8fd0\u7528\u989c\u8272\u5bf9\u4e3b\u9898\u8fdb\u884c\u5206\u7c7b\uff0c\u7248\u9762\u6d3b\u6cfc\uff0c\u67e5\u9605\u65b9\u4fbf\u3002<\/p>\n<p><span style=\"color: #888888;\">\u4f5c\u8005\u7b80\u4ecb\uff1a<\/span><br \/>\n<span style=\"color: #000080;\"><em>Jacques Lendrevie<\/em><\/span>\uff1a\u6b27\u6d32\u7b2c\u4e00\u5546\u6821HEC \u7684\u8363\u8a89\u6559\u6388\uff0c\u8425\u9500\u9ad8\u7ea7\u987e\u95ee\uff0c\u9ad8\u7ea7\u7ecf\u7406\u4eba\uff0c\u8457\u6709\u591a\u672c\u7ecf\u7ba1\u65b9\u9762\u7684\u4e66\u7c4d\u3002\u6bd5\u4e1a\u4e8eHEC \u548c\u54c8\u4f5b\u3002<br \/>\n<span style=\"color: #000080;\"><em>Julien L\u00e9vy<\/em><\/span>\uff1a\u6b27\u6d32\u7b2c\u4e00\u5546\u6821HEC \u7684\u6559\u6388\uff0c\u5e76\u4efb\u7ba1\u7406\u4e0e\u65b0\u79d1\u6280\u7814\u7a76\u751f\u90e8\u4e3b\u4efb\uff0c\u8457\u6709\u591a\u672c\u7ecf\u7ba1\u7c7b\u4e66\u7c4d\uff0c\u4f01\u4e1a\u5bb6\u3002\u6bd5\u4e1a\u4e8eHEC\uff0c\u7ba1\u7406\u5b66\u535a\u58eb\u3002<br \/>\n<span style=\"color: #000080;\"><em>Denis Lindon<\/em><\/span>\uff1a\u6b27\u6d32\u7b2c\u4e00\u5546\u6821HEC \u7684\u6559\u6388\uff0c\u4f01\u4e1a\u8425\u9500\u9ad8\u7ea7\u987e\u95ee\uff0c\u66fe\u62c5\u4efb\u8457\u540d\u54a8\u8be2\u516c\u53f8\u603b\u7ecf\u740615 \u5e74\u3002\u6bd5\u4e1a\u4e8eHEC \u548c\u5251\u6865\u3002<\/p>\n<p><span style=\"color: #ff9900;\">&#8211; \u70b9\u51fb\u56fe\u7247\u53ef\u770b\u5185\u9875\u5c55\u793a &#8211;\u00a0<\/span><\/p>\n<div id=\"themify_builder_content-2134\" data-postid=\"2134\" class=\"themify_builder_content themify_builder themify_builder_front\">\n\t\n\t\n<\/div>\n<!-- \/themify_builder_content -->","protected":false},"excerpt":{"rendered":"<p><span style=\"color: #888888;\"><span style=\"color: #000000;\"><strong><em>French title: Mercator<\/em><\/strong><\/span><\/span><\/p>\n<p><span style=\"color: #888888;\">[1152\u9875\uff0c2012\u5e74\u7b2c10\u7248\uff0c\u6cd5\u8bed]<\/span><\/p>\n<p>\u8fd9\u672c\u4e66\u662f\u5e02\u573a\u8425\u9500\u5b66\uff08Marketing\uff09\u7684\u201c\u5723\u7ecf\u201d\u3002<br \/>\n\u81ea30 \u591a\u5e74\u524d\u9996\u7248\u4ee5\u6765\uff0c\u4e00\u76f4\u662f\u8425\u9500\u9886\u57df\u7684\u7545\u9500\u4e66\u3002\u968f\u7740\u5e02\u573a\u7684\u6f14\u53d8\uff0c\u8425\u9500\u6982\u5ff5\u4e0d\u65ad\u521b\u65b0\uff0c\u8fd9\u672c\u201c\u8425\u9500\u5723\u7ecf\u201d\u4e5f\u5728\u4e0d\u65ad\u66f4\u65b0\u518d\u7248\uff0c 2009 \u5e74\u63a8\u51fa\u66f4\u65b0\u7b2c\u4e5d\u7248\uff0c\u6c47\u96c6\u4e86\u6700\u65b0\u5e02\u573a\u8425\u9500\u7b56\u7565\u7406\u8bba\uff0c\u5b9e\u7528\u6280\u5de7\uff0c\u56fd\u9645\u8457\u540d\u6848\u4f8b\u548c\u4e13\u4e1a\u672f\u8bed\uff0c\u4ee5\u53ca\u4e92\u8054\u7f51\u7684\u53d1\u5c55\u800c\u5e26\u6765\u7684\u65b0\u7684\u5e02\u573a\u8425\u9500\u7406\u5ff5\u548c\u6280\u5de7\u3002\u540c\u65f6\u5728\u7b2c\u4e5d\u7248\u4e2d\uff0c\u52a0\u5165\u4e86\u4e00\u4e2a\u65b0\u7684\u7ae0\u8282\uff1a\u5371\u673a\u4e0e\u5e02\u573a\u8425\u9500\u3002<br \/>\n\u7ed3\u5408\u4f01\u4e1a\u5e02\u573a\u8425\u9500\u7ba1\u7406\u7684\u5546\u573a\u5b9e\u8df5\u7ecf\u9a8c\u548c\u9ad8\u6821\u5e02\u573a\u8425\u9500\u6559\u80b2\u7684\u7ecf\u9a8c\uff0c\u4f7f\u5f97\u8fd9\u672c\u4e66\u5177\u6709\u72ec\u7279\u7684\u5b9e\u7528\u6027\uff0c\u6df1\u53d7\u8425\u9500\u5b66\u5b66\u751f\u548c\u8425\u9500\u4e13\u4e1a\u4eba\u58eb\u7684\u539a\u7231\u3002\u800c\u6bcf\u4e00\u6b21\u7684\u66f4\u65b0\u518d\u7248\u90fd\u91c7\u7eb3\u4e86\u8425\u9500\u5b66\u5b66\u751f\u548c\u8425\u9500\u4e13\u4e1a\u4eba\u58eb\u4f7f\u7528\u6b64\u5de5\u5177\u4e66\u7684\u5fc3\u5f97\uff0c\u8ba9\u8fd9\u672c\u5de5\u5177\u4e66\u5177\u6709\u66f4\u5f3a\u7684\u5b9e\u7528\u6027\u3002<br \/>\n\u672c\u4e66\u8fd0\u75281000 \u591a\u4e2a\u6848\u4f8b\uff0c200 \u5e45\u56fe\u7247\uff0c260 \u4e2a\u56fe\u8868\uff0c550 \u4e2a\u8425\u9500\u4e13\u4e1a\u672f\u8bed\u8bcd\u6761\u89e3\u91ca\uff0c\u6db5\u76d6\u4e86\u8425\u9500\u5b66\u7684\u7406\u8bba\u4e0e\u5b9e\u8df5\u77e5\u8bc6\u3002\u8fd0\u7528\u989c\u8272\u5bf9\u4e3b\u9898\u8fdb\u884c\u5206\u7c7b\uff0c\u7248\u9762\u6d3b\u6cfc\uff0c\u67e5\u9605\u65b9\u4fbf\u3002<\/p>\n<p><span style=\"color: #888888;\">\u4f5c\u8005\u7b80\u4ecb\uff1a<\/span><br \/>\n<span style=\"color: #000080;\"><em>Jacques Lendrevie<\/em><\/span>\uff1a\u6b27\u6d32\u7b2c\u4e00\u5546\u6821HEC \u7684\u8363\u8a89\u6559\u6388\uff0c\u8425\u9500\u9ad8\u7ea7\u987e\u95ee\uff0c\u9ad8\u7ea7\u7ecf\u7406\u4eba\uff0c\u8457\u6709\u591a\u672c\u7ecf\u7ba1\u65b9\u9762\u7684\u4e66\u7c4d\u3002\u6bd5\u4e1a\u4e8eHEC \u548c\u54c8\u4f5b\u3002<br \/>\n<span style=\"color: #000080;\"><em>Julien L\u00e9vy<\/em><\/span>\uff1a\u6b27\u6d32\u7b2c\u4e00\u5546\u6821HEC \u7684\u6559\u6388\uff0c\u5e76\u4efb\u7ba1\u7406\u4e0e\u65b0\u79d1\u6280\u7814\u7a76\u751f\u90e8\u4e3b\u4efb\uff0c\u8457\u6709\u591a\u672c\u7ecf\u7ba1\u7c7b\u4e66\u7c4d\uff0c\u4f01\u4e1a\u5bb6\u3002\u6bd5\u4e1a\u4e8eHEC\uff0c\u7ba1\u7406\u5b66\u535a\u58eb\u3002<br \/>\n<span style=\"color: #000080;\"><em>Denis Lindon<\/em><\/span>\uff1a\u6b27\u6d32\u7b2c\u4e00\u5546\u6821HEC \u7684\u6559\u6388\uff0c\u4f01\u4e1a\u8425\u9500\u9ad8\u7ea7\u987e\u95ee\uff0c\u66fe\u62c5\u4efb\u8457\u540d\u54a8\u8be2\u516c\u53f8\u603b\u7ecf\u740615 \u5e74\u3002\u6bd5\u4e1a\u4e8eHEC \u548c\u5251\u6865\u3002<\/p>\n<p><span style=\"color: #ff9900;\">&#8211; \u70b9\u51fb\u56fe\u7247\u53ef\u770b\u5185\u9875\u5c55\u793a &#8211;\u00a0<\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,22],"tags":[186],"class_list":["post-2134","post","type-post","status-publish","format-standard","hentry","category-marketing","category-economy-management","tag-dunod"],"_links":{"self":[{"href":"http:\/\/divas-books.com\/index.php?rest_route=\/wp\/v2\/posts\/2134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/divas-books.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/divas-books.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/divas-books.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/divas-books.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2134"}],"version-history":[{"count":8,"href":"http:\/\/divas-books.com\/index.php?rest_route=\/wp\/v2\/posts\/2134\/revisions"}],"predecessor-version":[{"id":2415,"href":"http:\/\/divas-books.com\/index.php?rest_route=\/wp\/v2\/posts\/2134\/revisions\/2415"}],"wp:attachment":[{"href":"http:\/\/divas-books.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/divas-books.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2134"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/divas-books.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}