{"id":2092,"date":"2012-02-19T13:51:36","date_gmt":"2012-02-19T13:51:36","guid":{"rendered":"http:\/\/divasbooks.com\/?p=2092"},"modified":"2012-07-12T17:39:04","modified_gmt":"2012-07-12T17:39:04","slug":"%e5%b8%82%e5%9c%ba%e8%90%a5%e9%94%80%e4%b8%8e%e5%8f%af%e6%8c%81%e7%bb%ad%e5%8f%91%e5%b1%95","status":"publish","type":"post","link":"http:\/\/divas-books.com\/?p=2092","title":{"rendered":"\u00ab \u53ef\u6301\u7eed\u53d1\u5c55\u7684\u5e02\u573a\u8425\u9500 \u00bb"},"content":{"rendered":"<p><strong><em>French title: Marketing et d\u00e9veloppement durable\u00a0<\/em><\/strong><\/p>\n<p><span style=\"color: #888888;\">[240\u9875\uff0c2009\u5e74\uff0c\u6cd5\u8bed]<\/span><\/p>\n<p><strong>\u4e00\u4e2a\u9002\u5e94\u5f53\u4eca\u4e16\u754c\u53d8\u5316\u7684\u65b0\u7684\u8425\u9500\u7406\u5ff5\u548c\u6a21\u5f0f\u201c\u5ef6\u4f38\u4ef7\u503c\u201d<\/strong><strong>&#8211; <\/strong><strong>Valeur tendue\/Extended Value\u00a0!<\/strong><\/p>\n<p>\u662f\u5e94\u8be5\u6295\u8d44\u5230&#8217;\u56de\u6536\u5229\u7528&#8217;\u4e0a\u8fd8\u662f\u5f00\u53d1\u65b0\u7684\u201c\u7eff\u8272\u4ea7\u54c1\u201d\uff1f\u4ec0\u4e48\u56e0\u7d20\u4f1a\u5f71\u54cd\u4ea7\u54c1\u7684\u5f62\u8c61\uff1f\u5ba2\u6237\u5bf9\u6211\u4eec\u7684\u73af\u4fdd\u5ba3\u4f20\u662f\u5426\u654f\u611f\uff1f\u6211\u4eec\u662f\u5426\u5e94\u8be5\u5728\u79d1\u7814\u548c\u6301\u7eed\u53d1\u5c55\u65b9\u9762\u8fdb\u884c\u6295\u8d44\uff1f\u2026\u2026<\/p>\n<p>\u4eca\u65e5\u7684\u8425\u9500\u9762\u4e34\u7740\u8bb8\u591a\u65b0\u7684\u95ee\u9898\uff0c\u4ece\u7b80\u5355\u7684\u73af\u4fdd\u6216\u793e\u4f1a\u7684\u5546\u4e1a\u56de\u6536\uff0c\u5230\u4e00\u4e2a\u4f01\u4e1a\u7684\u6839\u672c\u6548\u76ca\u7684\u5168\u9762\u601d\u7d22\u3002\u672c\u4e66\u4ece\u4ee5\u4e0b\u51e0\u4e2a\u65b9\u9762\u4ecb\u7ecd\u4e86\u5982\u4f55\u5728\u4e00\u4e2a\u4f01\u4e1a\u5185\u90e8\u8bbe\u60f3\uff0c\u5efa\u7acb\u548c\u5b9e\u65bd\u9769\u547d\u6027\u7684\u8425\u9500\u7b56\u7565\uff1a<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u4ece\u4e00\u4e2a\u5d2d\u65b0\u7684\u8425\u9500\u7406\u5ff5<strong>&#8211;<\/strong><strong>\u201c\u5ef6\u4f38\u4ef7\u503c\u201d\uff08<\/strong><strong>Valeur Etendue\/Extended Value<\/strong><strong>\uff09<\/strong>\u7684\u89d2\u5ea6\u6765\u7406\u89e3\u4ef7\u503c\u521b\u9020\u7684\u65b0\u6765\u6e90\uff1b<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u8fd0\u7528\u5df2\u878d\u5165\u6301\u7eed\u53d1\u5c55\u7684\u65b0\u7684\u8425\u9500\u5de5\u5177\u6765\u5206\u6790\u7814\u7a76\u7ec6\u8282\uff1b<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u4ece\u8425\u9500\u7684\u5404\u4e2a\u73af\u8282\u6765\u5177\u4f53\u5b9e\u65bd\uff1a\u4ece\u8425\u9500\u4ef7\u683c\u5230\u53d8\u5316\u7ba1\u7406\u3002<\/p>\n<p>\u501f\u52a9\u5927\u91cf\u7684\u56fd\u9645\u5b9e\u4f8b\uff0c\u4ee5\u53ca\u5bf9\u4e16\u754c\u8425\u9500\u4e13\u5bb6\uff08\u6bd4\u5982\u5e7f\u544a\u5de8\u5934Publicis\u7684\u603b\u88c1Maurice Levy\uff09 \u7684\u91c7\u8bbf\uff0c\u4f5c\u8005\u7684\u201c\u5ef6\u4f38\u4ef7\u503c\u201d\u8fd9\u4e2a\u521b\u65b0\u7684\u8425\u9500\u7406\u5ff5\u7ed9\u5f53\u4eca\u4f01\u4e1a\u7684\u6301\u7eed\u53d1\u5c55\u548c\u8425\u9500\u63d0\u4f9b\u4e86\u4e00\u4e2a\u5d2d\u65b0\u7684\u601d\u7d22\u7a7a\u95f4\u4e0e\u884c\u52a8\u7684\u6307\u5bfc\u65b9\u6cd5\u3002<\/p>\n<p>\u672c\u4e66\u4e0d\u4ec5\u63d0\u51fa\u4e86\u65b0\u7684\u8425\u9500\u7406\u8bba\uff0c\u540c\u65f6\u63d0\u4f9b\u4e86\u5177\u6709\u5f88\u5f3a\u53ef\u64cd\u4f5c\u6027\u7684\u5b9e\u8df5\u5de5\u5177\uff0c\u5e2e\u52a9\u4f01\u4e1a\u786e\u7acb\u6301\u7eed\u53d1\u5c55\u7684\u8425\u9500\u65b0\u7b56\u7565\u3002<\/p>\n<p>** \u6ce8\uff1a\u201c\u5ef6\u4f38\u4ef7\u503c\u201d \uff08\u521d\u8bd1\uff09- Valeur Etendue\u662f\u9996\u521b\u7684\u4e00\u4e2a\u65b0\u7684\u8425\u9500\u7406\u5ff5\uff0c\u4e0d\u540c\u4e8e\u589e\u52a0\u503c\uff08Added value\uff09\u3002\u5ef6\u4f38\u4ef7\u503c\u7684\u6a21\u5f0f\u6df1\u5165\u6d88\u8d39\u7684\u4e09\u4e2a\u9636\u6bb5\uff1a\u6d88\u8d39\u524d\u3001\u6d88\u8d39\u4e2d\u548c\u6d88\u8d39\u540e\uff0c\u540c\u65f6\u5f15\u5165\u4e86\u751f\u4ea7\u7684\u793e\u4f1a\u56e0\u7d20\u548c\u73af\u5883\u56e0\u7d20\u3002\u201c\u5ef6\u4f38\u4ef7\u503c\u201d\u7684\u7406\u5ff5\u4e3a\u4f20\u7edf\u7684\u8425\u9500\u5f00\u542f\u4e86\u65b0\u7684\u5929\u5730\uff0c\u8ba9\u4f01\u4e1a\u5bf9\u4e16\u754c\u53d8\u5316\u5e26\u6765\u7684\u65b0\u8981\u6c42\u6709\u4e86\u5177\u4f53\u7684\u5e94\u5bf9\u529e\u6cd5\u3002<\/p>\n<p><span style=\"color: #808080;\">\u4f5c\u8005\u7b80\u4ecb\uff1a<\/span><\/p>\n<p><span style=\"color: #000080;\"><em>Gana\u00ebl Bascoul :<strong> <\/strong><\/em><\/span>\u8457\u540d\u5df4\u9ece\u9ad8\u7b49\u5546\u6821\u8425\u9500\u6559\u6388\uff0c\u4e5f\u662f\u8425\u9500\u4e0e\u6301\u7eed\u53d1\u5c55\u7814\u7a76\u4e2d\u5fc3\uff1a\u5ef6\u4f38\u4ef7\u503c\u7814\u7a76\u4e2d\u5fc3\u201cExtended Values Lab\u00a0\u201d\u7684\u521b\u59cb\u4eba\u3002\u540c\u65f6\u62c5\u4efbComit\u00e9 21\u548cl&#8217;ACIDD\u7684\u6301\u7eed\u53d1\u5c55\u8425\u9500\u9ad8\u7ea7\u987e\u95ee\u3002<\/p>\n<p><span style=\"color: #000080;\"><em>Jean-Michel Moutot :<\/em> <\/span>\u7ba1\u7406\u5b66\u9662Audencia\u6559\u6388\uff0c\u5e76\u540c\u65f6\u62c5\u4efb\u591a\u5bb6\u4f01\u4e1a\u7684\u8425\u9500\u987e\u95ee\u3002<strong><\/strong><\/p>\n<div id=\"themify_builder_content-2092\" data-postid=\"2092\" class=\"themify_builder_content themify_builder themify_builder_front\">\n\t\n\t\n<\/div>\n<!-- \/themify_builder_content -->","protected":false},"excerpt":{"rendered":"<p><strong><em>French title: Marketing et d\u00e9veloppement durable\u00a0<\/em><\/strong><\/p>\n<p><span style=\"color: #888888;\">[240\u9875\uff0c2009\u5e74\uff0c\u6cd5\u8bed]<\/span><\/p>\n<p><strong>\u4e00\u4e2a\u9002\u5e94\u5f53\u4eca\u4e16\u754c\u53d8\u5316\u7684\u65b0\u7684\u8425\u9500\u7406\u5ff5\u548c\u6a21\u5f0f\u201c\u5ef6\u4f38\u4ef7\u503c\u201d<\/strong><strong>&#8211; <\/strong><strong>Valeur tendue\/Extended Value\u00a0!<\/strong><\/p>\n<p>\u662f\u5e94\u8be5\u6295\u8d44\u5230&#8217;\u56de\u6536\u5229\u7528&#8217;\u4e0a\u8fd8\u662f\u5f00\u53d1\u65b0\u7684\u201c\u7eff\u8272\u4ea7\u54c1\u201d\uff1f\u4ec0\u4e48\u56e0\u7d20\u4f1a\u5f71\u54cd\u4ea7\u54c1\u7684\u5f62\u8c61\uff1f\u5ba2\u6237\u5bf9\u6211\u4eec\u7684\u73af\u4fdd\u5ba3\u4f20\u662f\u5426\u654f\u611f\uff1f\u6211\u4eec\u662f\u5426\u5e94\u8be5\u5728\u79d1\u7814\u548c\u6301\u7eed\u53d1\u5c55\u65b9\u9762\u8fdb\u884c\u6295\u8d44\uff1f\u2026\u2026<\/p>\n<p>\u4eca\u65e5\u7684\u8425\u9500\u9762\u4e34\u7740\u8bb8\u591a\u65b0\u7684\u95ee\u9898\uff0c\u4ece\u7b80\u5355\u7684\u73af\u4fdd\u6216\u793e\u4f1a\u7684\u5546\u4e1a\u56de\u6536\uff0c\u5230\u4e00\u4e2a\u4f01\u4e1a\u7684\u6839\u672c\u6548\u76ca\u7684\u5168\u9762\u601d\u7d22\u3002\u672c\u4e66\u4ece\u4ee5\u4e0b\u51e0\u4e2a\u65b9\u9762\u4ecb\u7ecd\u4e86\u5982\u4f55\u5728\u4e00\u4e2a\u4f01\u4e1a\u5185\u90e8\u8bbe\u60f3\uff0c\u5efa\u7acb\u548c\u5b9e\u65bd\u9769\u547d\u6027\u7684\u8425\u9500\u7b56\u7565\uff1a<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u4ece\u4e00\u4e2a\u5d2d\u65b0\u7684\u8425\u9500\u7406\u5ff5<strong>&#8211;<\/strong><strong>\u201c\u5ef6\u4f38\u4ef7\u503c\u201d\uff08<\/strong><strong>Valeur Etendue\/Extended Value<\/strong><strong>\uff09<\/strong>\u7684\u89d2\u5ea6\u6765\u7406\u89e3\u4ef7\u503c\u521b\u9020\u7684\u65b0\u6765\u6e90\uff1b<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u8fd0\u7528\u5df2\u878d\u5165\u6301\u7eed\u53d1\u5c55\u7684\u65b0\u7684\u8425\u9500\u5de5\u5177\u6765\u5206\u6790\u7814\u7a76\u7ec6\u8282\uff1b<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u4ece\u8425\u9500\u7684\u5404\u4e2a\u73af\u8282\u6765\u5177\u4f53\u5b9e\u65bd\uff1a\u4ece\u8425\u9500\u4ef7\u683c\u5230\u53d8\u5316\u7ba1\u7406\u3002<\/p>\n<p>\u501f\u52a9\u5927\u91cf\u7684\u56fd\u9645\u5b9e\u4f8b\uff0c\u4ee5\u53ca\u5bf9\u4e16\u754c\u8425\u9500\u4e13\u5bb6\uff08\u6bd4\u5982\u5e7f\u544a\u5de8\u5934Publicis\u7684\u603b\u88c1Maurice Levy\uff09 \u7684\u91c7\u8bbf\uff0c\u4f5c\u8005\u7684\u201c\u5ef6\u4f38\u4ef7\u503c\u201d\u8fd9\u4e2a\u521b\u65b0\u7684\u8425\u9500\u7406\u5ff5\u7ed9\u5f53\u4eca\u4f01\u4e1a\u7684\u6301\u7eed\u53d1\u5c55\u548c\u8425\u9500\u63d0\u4f9b\u4e86\u4e00\u4e2a\u5d2d\u65b0\u7684\u601d\u7d22\u7a7a\u95f4\u4e0e\u884c\u52a8\u7684\u6307\u5bfc\u65b9\u6cd5\u3002<\/p>\n<p>\u672c\u4e66\u4e0d\u4ec5\u63d0\u51fa\u4e86\u65b0\u7684\u8425\u9500\u7406\u8bba\uff0c\u540c\u65f6\u63d0\u4f9b\u4e86\u5177\u6709\u5f88\u5f3a\u53ef\u64cd\u4f5c\u6027\u7684\u5b9e\u8df5\u5de5\u5177\uff0c\u5e2e\u52a9\u4f01\u4e1a\u786e\u7acb\u6301\u7eed\u53d1\u5c55\u7684\u8425\u9500\u65b0\u7b56\u7565\u3002<\/p>\n<p>** \u6ce8\uff1a\u201c\u5ef6\u4f38\u4ef7\u503c\u201d \uff08\u521d\u8bd1\uff09- Valeur Etendue\u662f\u9996\u521b\u7684\u4e00\u4e2a\u65b0\u7684\u8425\u9500\u7406\u5ff5\uff0c\u4e0d\u540c\u4e8e\u589e\u52a0\u503c\uff08Added value\uff09\u3002\u5ef6\u4f38\u4ef7\u503c\u7684\u6a21\u5f0f\u6df1\u5165\u6d88\u8d39\u7684\u4e09\u4e2a\u9636\u6bb5\uff1a\u6d88\u8d39\u524d\u3001\u6d88\u8d39\u4e2d\u548c\u6d88\u8d39\u540e\uff0c\u540c\u65f6\u5f15\u5165\u4e86\u751f\u4ea7\u7684\u793e\u4f1a\u56e0\u7d20\u548c\u73af\u5883\u56e0\u7d20\u3002\u201c\u5ef6\u4f38\u4ef7\u503c\u201d\u7684\u7406\u5ff5\u4e3a\u4f20\u7edf\u7684\u8425\u9500\u5f00\u542f\u4e86\u65b0\u7684\u5929\u5730\uff0c\u8ba9\u4f01\u4e1a\u5bf9\u4e16\u754c\u53d8\u5316\u5e26\u6765\u7684\u65b0\u8981\u6c42\u6709\u4e86\u5177\u4f53\u7684\u5e94\u5bf9\u529e\u6cd5\u3002<\/p>\n<p><span style=\"color: #808080;\">\u4f5c\u8005\u7b80\u4ecb\uff1a<\/span><\/p>\n<p><span style=\"color: #000080;\"><em>Gana\u00ebl Bascoul :<strong> <\/strong><\/em><\/span>\u8457\u540d\u5df4\u9ece\u9ad8\u7b49\u5546\u6821\u8425\u9500\u6559\u6388\uff0c\u4e5f\u662f\u8425\u9500\u4e0e\u6301\u7eed\u53d1\u5c55\u7814\u7a76\u4e2d\u5fc3\uff1a\u5ef6\u4f38\u4ef7\u503c\u7814\u7a76\u4e2d\u5fc3\u201cExtended Values Lab\u00a0\u201d\u7684\u521b\u59cb\u4eba\u3002\u540c\u65f6\u62c5\u4efbComit\u00e9 21\u548cl&#8217;ACIDD\u7684\u6301\u7eed\u53d1\u5c55\u8425\u9500\u9ad8\u7ea7\u987e\u95ee\u3002<\/p>\n<p><span style=\"color: #000080;\"><em>Jean-Michel Moutot :<\/em> <\/span>\u7ba1\u7406\u5b66\u9662Audencia\u6559\u6388\uff0c\u5e76\u540c\u65f6\u62c5\u4efb\u591a\u5bb6\u4f01\u4e1a\u7684\u8425\u9500\u987e\u95ee\u3002<strong><\/strong><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,22],"tags":[186,114],"class_list":["post-2092","post","type-post","status-publish","format-standard","hentry","category-marketing","category-economy-management","tag-dunod","tag-114"],"_links":{"self":[{"href":"http:\/\/divas-books.com\/index.php?rest_route=\/wp\/v2\/posts\/2092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/divas-books.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/divas-books.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/divas-books.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/divas-books.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2092"}],"version-history":[{"count":4,"href":"http:\/\/divas-books.com\/index.php?rest_route=\/wp\/v2\/posts\/2092\/revisions"}],"predecessor-version":[{"id":2442,"href":"http:\/\/divas-books.com\/index.php?rest_route=\/wp\/v2\/posts\/2092\/revisions\/2442"}],"wp:attachment":[{"href":"http:\/\/divas-books.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/divas-books.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2092"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/divas-books.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}